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Brand kit
Jawnt brand guidelines
Welcome! This kit serves as a reference for our partners, external vendors, and any other third parties authorized to use Jawnt's brand assets.
Looking for logo files and detailed guidelines? Grab the full brand kit here.
Download Brand KitLogo
The Jawnt logo is the foundation of our brand identity. To access approved logo files in .png and .svg format, please download the Brand Kit from this page.
Wordmark
Icon
Color palette
Our visual language is bold, confident, and instantly recognizable.
Orange
Jawnt orange
HEX: #FF6224
RGB: 255,98,36
Darkest orange
HEX: #C4400F
RGB: 196, 64, 15
Dark orange
HEX: #EF5418
RGB: 239, 84, 24
80% orange
HEX: #FF9067
RGB: 255, 144, 103
60% orange
HEX: #FFAF93
RGB: 255, 175, 147
40% orange
HEX: #FFCEBD
RGB: 255, 206, 189
20% orange
HEX: #FBEAE7
RGB: 251, 234, 231
Blue
Jawnt blue
Hex: #032A80
RGB: 3, 42, 128
10% blue
Hex: #E5E9F2
RGB: 229, 233, 242
Neutrals
Primary
HEX: #000E11
RGB: 0,14,17
Secondary
HEX: #4D5658
RGB: 77, 86, 88
Tertiary
HEX: #999E9F
RGB: 153, 158, 159
Off-White
HEX: #FFF5F3
RGB: 255, 245, 243
Typography
New Spirit can be found on Adobe Fonts. Poppins can be found on both Adobe Fonts and Google Fonts.
Headings
Body
Logo use guide
At a minimum, there should be clear space equal to the width of the “j” on all four sides of the logo.
Clear space
What to avoid
Don’t change the colors
Don’t outline the logo
Don’t stretch the logo
Don’t rotate the logo
Black and White
Only use the black or white version in monochrome applications or when legibility makes the primary color hard to read.
Application examples
Real-world examples of our brand in use.
Jawnt in the wild
